The Vall de Pop: nature, tradition and architecture in the heart of the Costa Blanca
25.09.2025
A valley with a Mediterranean soul
On the quieter and greener side of the northern Costa Blanca stretches the Vall de Pop, an agricultural valley dotted with historic villages, vineyards and almond groves, and mountain ranges that invite you to stroll, disconnect and live in harmony with nature.

Just 20 minutes from the sea, this valley is a hidden gem waiting to be discovered, where the rhythm of life adapts to the seasons, the climate and a culture deeply rooted in the land.

The municipalities of the Vall de Pop and what to see in each
1. Llíber
A small village full of charm, surrounded by vineyards and traditional houses.
What to see:
- Plaza Mayor and its parish church, the central meeting point of the village with a peaceful atmosphere.
- The Bassa dels Arcs route, a simple trail through vineyards, perfect for walking and connecting with the landscape.
2. Xaló
The nerve centre of the valley, famous for its wine and its market.
What to see:
- The Saturday antiques market, one of the most popular in the Marina Alta region.
- The Xaló Cooperative Winery, where you can taste local wines such as Moscatel or Giró.
3. Alcalalí
One of the most photogenic villages, especially during almond blossom season.
What to see:
- The medieval tower and ethnological museum next to the church.
- The almond blossom route in January and February, a truly unforgettable visual experience.
4. Parcent
Known as the “paradise of poets,” it offers pure, unspoilt nature.
What to see:
- The Route of the Fountains, from the historic washing house to mountain springs, surrounded by peace and breathtaking views.
- The climb to Coll de Rates, ideal for hikers and cyclists.
5. Murla
A town strongly linked to the traditional Valencian handball game pilota. A place to get lost and disconnect.
What to see:
- The Church of San Miguel, in the centre of the old town.
- The trail up to Cavall Verd peak, with panoramic views over the Vall de Pop.
6. Benigembla
Surrounded by farmland, it is perfect for lovers of rural landscapes.
What to see:
- The hike up to Cocoll peak, with sweeping views over the valley.
- The botanical park on the banks of the Gorgos River, a traditional meeting place with picnic areas and playgrounds for children.
7. Senija
A small village with authentic charm, surrounded by olive groves.
What to see:
- Hiking routes to Tossal del Moro.
- The Parish Church of Santa Catalina Mártir, in baroque style.
8. Benissa
An enchanting town that combines history, nature and exclusivity on the Costa Blanca.
What to see:
- Strolling through the old town of Benissa and visiting its emblematic buildings such as the Casa de Juan Vives, the Lonja de Contratación and the Church of La Puríssima Xiqueta.
- Beaches and coves, with crystal-clear waters and a natural setting perfect for enjoying the Mediterranean.

Living in the Vall de Pop: Airen Collection by Grupo VAPF
In this privileged environment, among vineyards and mountains, Grupo VAPF is launching its new development: the Airen Collection.
These are sustainable boutique villas with contemporary design, integration into the landscape, private garden, swimming pool, home automation, solar panels, aerothermal system and high-efficiency materials. All this starting from €937,000.
A home in the Vall de Pop is more than just a house: it is a way of life.

Discover the Airen Collection and start living surrounded by nature, culture and well-being.