The Costa Blanca in the UK

Costa Blanca, YOUR SPACE ON THE BEACH, is one of the slogans of the new campaign that the Costa Blanca Tourism Board has launched in the UK.

The advertising platform chosen to launch this message is the bus, a classic advertising platform and the one considered the most acclaimed throughout the UK.

Over a fortnight, 500 buses will circulate the streets of Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Leicester, Liverpool, London, Manchester and Sheffield, carrying images of different Costa Blanca tourist destinations

Gema Amor, general director of the Costa Blanca Tourism Board, has commented: “buses are part of the culture of this country. They are a classic icon, ideal for getting a message across to all residents since, whether they are walking along the street or using public transport, they can be targeted by and receive the message”.

This is a well targeted initiative, bearing in mind that the UK is the largest non-domestic tourist market for the Costa Blanca, accounting for 59% of market share in terms of international demand.

We hope that the campaign will be quick to reap the rewards of its campaign and that we will enjoy its results this summer.